OUTPUTS:
MEDIA BUYING- FB / LINKEDIN / GOOGLE

USER GENERATED CONTENT (UGC)

CAMPAIGN BUILDING

TESTIMONIAL ADS


 

At Liquor Lab, Amanda spearheaded channel management and media buying strategies that consistently delivered exceptional results. By leveraging user-generated content (UGC) and customer testimonials as the cornerstone of her creative strategy, she achieved a sustained ROAS of 5.3+, with peak performance reaching a consistent ROAS of 10+.

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The success lay in prioritizing authenticity and social sharing through UGC, which resonated deeply with her target audience and enhanced ad engagement. Amanda meticulously managed monthly ad budgets scaling from $0 - $15k/ monthly across platforms, ensuring optimized performance and alignment with growth objectives.

By focusing on consistency in messaging, high-quality creative assets, and data-driven optimization, she built a scalable media buying framework that not only drove immediate returns but also reinforced long-term brand equity.