OUTPUTS:
ECOMMERCE
CAMPAIGN BUILDING
MEDIA BUYING
PRESS
AFFILIATE MARKETING
SOCIAL MEDIA MANAGEMENT
CONTENT CREATION
EMAIL / SMS MARKETING
MAILERS
AMAZON
RETENTION STRATEGIES
TEAM MANAGEMENT
STRATEGY

 

As the Director of Marketing at Hari Mari, a premium flip-flop and lifestyle brand with annual revenues exceeding $12 million and sold in over 800 retail locations across the United States, Mexico, the Bahamas, and Canada. Amanda reported directly to the CEO and President while leading all eCommerce and marketing initiatives. She played a pivotal role in shaping the brand’s digital strategy and driving growth across multiple channels, ensuring alignment with Hari Mari’s commitment to quality craftsmanship.

Amanda spearheaded an array of impactful initiatives, including campaign development, media buying, press outreach, and affiliate marketing strategies. She also led social media management and content creation efforts, ensuring consistent and compelling brand messaging across all digital platforms. By implementing data-driven email and SMS marketing campaigns, Amanda boosted customer engagement and significantly increased conversions.

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Key Achievements:

• Strategic Budget Management: Oversaw a $1M annual budget for Facebook and Google Ads, optimizing campaigns through meticulous KPI tracking, which resulted in improved budget allocation and enhanced campaign performance.

• Cross-Channel Marketing Success: Orchestrated high-impact performance marketing campaigns, including a car giveaway, while driving strategies across paid search, paid social, and affiliate marketing channels—achieving a 20% growth in brand performance and revenue.

• Retention Marketing Excellence: Designed and executed a data-driven retention marketing strategy, leveraging email, SMS, direct mail, and loyalty programs. These efforts increased customer lifetime value (LTV) by 20% and repeat purchase rates by 15%.

• eCommerce Optimization: Enhanced the Shopify+ eCommerce store with loyalty programs, mobile-first optimizations, improved UX/UI design, A/B testing on landing pages, and a streamlined return experience, elevating the overall customer journey.

• Operational Leadership: Managed a team of three and developed marketing calendars, budgets, and P&L statements to align resources with business objectives, delivering measurable ROI

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Amanda’s innovative and results-oriented approach consistently elevated Hari Mari’s brand presence, strengthened customer loyalty, and drove sustained revenue growth, positioning the company as a leader in the premium footwear market.