OUTPUTS:
AGENCY MANAGEMENT
CREATIVE DIRCTION
STORYBOARDING
STRATEGY
SCRIPT WRITTING
CASTING

INSTA / TIK TOK / ADS
 

At Liquor Lab, Amanda Daum spearheaded the development of engaging and educational recipe video content, leveraging the expertise of the company’s mixology instructors to focus on all things cocktails, spirits, and the art of crafting the perfect drink. These videos featured step-by-step instructions, insider tips, and professional techniques, making mixology accessible and inspiring for a wide audience.

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Under Amanda’s guidance, Liquor Lab combined high-quality visuals with expert knowledge to educate viewers while sparking excitement and creativity around cocktail-making. This viral content marketing strategy significantly boosted engagement, attracted new followers, and solidified Liquor Lab’s reputation as a trusted authority in the cocktail space. The initiative also fostered a growing and interactive community, amplifying the brand’s presence and influence in the industry.

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