DESIGNING PRODUCTS FOR MAISONETTE
OUTPUTS:
PRODUCT DESIGN
MANUFACTURING
ECOMMERCE
BRAND PARTNERSHIPS
PRODUCT LAUNCH
In 2019, Amanda's kids' brand, Sticks, achieved a significant milestone by partnering with Maisonette to produce exclusive collections of knits, wovens, and accessories. The collections were crafted in a renowned Peruvian factory known for producing high-quality pieces for luxury brands like Ulla Johnson and YSL. Sticks also launched a special collection of kids' tea sets, handwoven in Honduras, which quickly sold out. As a slow-fashion brand, Sticks was highly selective about collaborations, and this partnership reflected the brand’s commitment to thoughtful, artisanal craftsmanship and meaningful connections. See product roll out plan below.
Product Launch Case Study: Sticks Spring 2022 Knitwear Collection
Objective:
Launch Sticks’ children’s knitwear collection, emphasizing premium, soft fabrics to meet the needs of discerning parents and their children.
Overview:
Recognizing the demand for softer fabrics, Sticks crafted a collection featuring Peruvian Pima cotton and alpaca sourced from a female-owned factory in Peru. Partnering with Maisonette, the collection launched in Spring 2022 with a multi-channel rollout.
Strategy:
-
Collaborative Partnerships:
-
Partnered with Maisonette for exclusive distribution.
-
Implemented a drop-shipping model to streamline logistics.
-
-
Content Creation:
-
Produced high-quality video assets and promotional materials to highlight product quality and brand story.
-
-
Digital Launch:
-
Featured prominently on Maisonette’s platform, supported by email campaigns and social media promotions.
-
Leveraged Sticks’ D2C platform for direct sales.
-
Results:
-
Secured prominent placement on Maisonette, driving strong initial visibility.
-
Achieved sales targets through Maisonette and Sticks’ D2C platform.
-
Built a compelling brand narrative, enhancing long-term customer engagement.