CURATE
Curate is built on a simple belief: shopping should feel personal, intuitive, and creatively empowering — not overwhelming. Today’s e-commerce experience is noisy, fragmented, and algorithmically shallow. I’m designing Curate to change that.
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Curate is an AI-native platform that understands individual style, taste, and context with the same nuance we expect from a great stylist or best friend. Instead of endless scrolling, Curate curates — bringing forward pieces, outfits, and ideas that align with who you are, what you love, and how you live. It blends advanced preference modeling with the emotional intelligence of storytelling, brand identity, and cultural signals, creating a new discovery experience where technology elevates creativity rather than replacing it.
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Shopping isn’t about buying more. It’s about finding what feels right. Curate is reimagining the process from transaction to curation — helping people build wardrobes, homes, and lives more intentionally. This is the next era of consumer AI: deeply personal, visually driven, and rooted in human taste. Curate is my effort to design the future of online shopping — one grounded in clarity, style, and joy.
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HOW WE DO THIS
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Curate combines computational taste modeling with a deeply human-centered creative layer. We use emerging approaches in preference modeling — including visual embeddings, LoRe fine-tuning, and contextual user modeling — to learn how an individual actually makes aesthetic decisions across categories. Instead of relying on generic similarity models, Curate builds a taste profile that evolves with the user: what they click, save, return to, reject, and respond to emotionally through visual behavior.
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On top of this, Curate adds a brand-forward layer of storytelling, cultural intelligence, and experience design. We translate raw data into curated moments: moodboards, outfits, recommendations, shopping journeys, inspiration flows, and personalized discovery paths. The system understands not only what a user likes, but why — texture, silhouette, palette, season, mood, occasion — creating a richer, more intuitive connection between the user and what they’re shown.
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The result is an AI that doesn’t just surface options — it shapes a world.
A world that reflects each user’s individual style, not the lowest common denominator of mainstream e-commerce.