Brand · Product · AI

Building technology that helps people become more themselves.

I work at the intersection of AI, creativity, taste, and human behavior — helping founders define new categories, shape meaningful products, and tell stories that make unfamiliar ideas feel intuitive.

Explore my work → Get in touch
LatestField note
ElevenLabs

What happens when you give ElevenLabs a weekend and zero supervision.

One prompt in, and I was writing a full Broadway number — voice, music, all of it. Wasn't planned, haven't stopped since, and there are more coming.

Voice & music generated with ElevenLabs

CurrentlyIn progress
687K views, 56.8K likes on the original reel
The attempt — ElevenLabs voice, still tuning it

687K views · 56.8K likes

Can I go viral again with a voice that isn't mine?

One of my own reels — just me, my phone, no team — reached 687K views and 56.8K likes. No brand behind it, no paid push. Now I'm trying to get that same feeling using an ElevenLabs voice instead of my own.

This one isn't there yet — still working out the right voice — but I can feel it's close, and I'm not stopping until it lands.

What I BelieveField note

Technology has become incredibly good at helping us do things faster. I'm interested in what it can help us do better.

The products that shape the future won't simply automate work — they'll expand creativity, deepen connection, and help people express more of who they are.

That's the kind of future I want to help build.

Right Now I'm ExploringCurrent
  • AI as a creative partner — not just a productivity tool.
  • How taste becomes something we can understand, remember, and develop.
  • Why shopping should feel more like creating than consuming.
  • Community in an increasingly AI-driven world.
  • Products that change human behavior — not just workflows.
Selected WorkPortfolio

Brands I've founded, shaped, and helped scale.

Curate

Building an AI-native home for taste.

What if shopping wasn't about buying — but about becoming?

I'm building an AI-native concept that helps people organize inspiration, develop personal taste, and transform shopping into a creative workspace rather than a transaction.

Category CreationProduct StrategyBrand NarrativeUX Thinking
Softmax AI

Helping build the future of AI.

Produced a 200+ person international AI conference.

Working alongside Emmett Shear and the founding team inside an AI research lab gave me a front-row seat to one of the fastest-moving industries in the world — and reinforced that helping people understand why it matters is the other half.

Founder CollaborationStrategic OperationsExec CommunicationsOrg Scaling
Liquor Lab

Building community through experience.

50+ branded experiences across U.S. cities.

Led brand strategy and storytelling for a national hospitality brand focused on turning shared experiences into lasting communities — from product launches to content systems.

Brand StrategyContentCommunityProduct Launches
Hari Mari

Growing a community, one pair at a time.

Took the brand's following from ~40k to 60k+.

Led growth and ecommerce for a premium DTC footwear brand, building ambassador and influencer programs that turned customers into repeat buyers and repeat buyers into advocates.

Ambassador ProgramsInfluencer StrategyEcommerce GrowthCustomer Retention
Sticks

A brand built around meaning.

Great brands don't simply sell products. They help people express who they are.

I founded Sticks to celebrate craftsmanship, culture, and the stories objects carry with them — from artisan villages to a customer's closet.

FounderCreative DirectionBrand IdentityEcommerce
Dallas Market Center

Numbers behind the storytelling.

95% YoY sales increase, 5.2× ROAS.

Produced seasonal tradeshows and brand activations attended by tens of thousands of buyers and exhibitors, pairing experiential design with integrated digital campaigns.

Experiential MarketingGrowth CampaignsBrand ActivationsROI
ThinkingNotebook

Questions I keep coming back to.

Shopping has a memory problem.

How AI can help people remember, refine, and build personal taste.

Human computing is a behavioral shift.

Technology doesn't change the world. People changing their behavior does.

The future belongs to taste.

As AI makes creation accessible to everyone, taste becomes one of our most valuable human skills.

A softer model of ambition.

Can we build extraordinary companies without sacrificing family, creativity, health, and wonder?

(Articles coming soon.)

AboutBio

I've spent the last fifteen years building brands, launching products, and working alongside founders across consumer companies, startups, and AI.

Looking back, I realized I wasn't chasing industries. I was chasing one question: how do people learn to care about something entirely new?

That curiosity has taken me from building my own consumer brand, to helping scale an AI research lab, to developing Curate — an idea born from my belief that technology should help us become more creative, not less.

Today I spend most of my time thinking about AI, taste, community, creativity, and the products that quietly shape culture. I believe the next generation of technology won't be remembered because it was faster. It'll be remembered because it helped us become more ourselves.

Beyond WorkOff the clock

The life we build matters just as much as the companies we build.

Outside of work you'll usually find me surfing, sailing, wandering through bookstores, traveling, or sketching ideas for products I'd love to exist.

I'm building a career that leaves room for curiosity, family, adventure, and meaningful work — because I don't believe success should require sacrificing the rest of your life.

ContactReach out

Let's build something worth remembering.

If you're building products that change how people create, connect, or experience the world, I'd love to hear from you.

Email me → LinkedIn →