I work at the intersection of AI, creativity, taste, and human behavior — helping founders define new categories, shape meaningful products, and tell stories that make unfamiliar ideas feel intuitive.
Technology has become incredibly good at helping us do things faster. I'm interested in what it can help us do better.
The products that shape the future won't simply automate work — they'll expand creativity, deepen connection, and help people express more of who they are.
That's the kind of future I want to help build.
What if shopping wasn't about buying — but about becoming?
I'm building an AI-native concept that helps people organize inspiration, develop personal taste, and transform shopping into a creative workspace rather than a transaction.
Building breakthrough technology is only half the challenge.
Working alongside Emmett Shear and the founding team inside an AI research lab gave me a front-row seat to one of the fastest-moving industries in the world — and reinforced that helping people understand why it matters is the other half.
Every initiative centered around moments people wanted to come back to.
Led brand strategy and storytelling for a national hospitality brand focused on turning shared experiences into lasting communities — from product launches to content systems.
Great brands don't simply sell products. They help people express who they are.
I founded Sticks to celebrate craftsmanship, culture, and the stories objects carry with them — from artisan villages to a customer's closet.
How AI can help people remember, refine, and build personal taste.
Technology doesn't change the world. People changing their behavior does.
As AI makes creation accessible to everyone, taste becomes one of our most valuable human skills.
Can we build extraordinary companies without sacrificing family, creativity, health, and wonder?
(Articles coming soon.)
I've spent the last fifteen years building brands, launching products, and working alongside founders across consumer companies, startups, and AI.
Looking back, I realized I wasn't chasing industries. I was chasing one question: how do people learn to care about something entirely new?
That curiosity has taken me from building my own consumer brand, to helping scale an AI research lab, to developing Curate — an idea born from my belief that technology should help us become more creative, not less.
Today I spend most of my time thinking about AI, taste, community, creativity, and the products that quietly shape culture. I believe the next generation of technology won't be remembered because it was faster. It'll be remembered because it helped us become more ourselves.
The life we build matters just as much as the companies we build.
Outside of work you'll usually find me surfing, sailing, wandering through bookstores, traveling, or sketching ideas for products I'd love to exist.
I'm building a career that leaves room for curiosity, family, adventure, and meaningful work — because I don't believe success should require sacrificing the rest of your life.
If you're building products that change how people create, connect, or experience the world, I'd love to hear from you.