I've founded companies, built brands, worked beside tech founders, and followed interesting questions around the world. I like making ideas real, bringing people together, and figuring out things I don't yet know how to do.
Give me something raw — a brand with no shape yet, a founder's chaos, an idea nobody's built — and I'll find the version of it worth making.
I started Sticks after spending time in Guatemala and falling in love with the extraordinary textiles I saw there. Curiosity became a children's brand made alongside artisans in Guatemala, Peru and India — and a crash course in product, storytelling, e-commerce, fundraising and solving problems I had never seen before.
We also won $40,000 from Chip & Joanna Gaines. Pretty good day.
Visit Sticks Kids →A creative workspace for shopping — bring together everything for your next project — real pieces, from real brands — and see how it all lives together before you buy a single thing, turning an idea into styled directions built from real, shoppable inventory.
I’m exploring what happens when AI feels less like a search box and more like a creative collaborator.
Play with Curate →A chance encounter while sailing in Italy eventually led to a call with Emmett Shear — and to discovering that I like helping someone else build almost as much as I like building my own things.
At Softmax, I built the hiring pipeline from scratch — 30+ hires in under two months — and worked across operations, vendors, culture and events. The job was rarely the same problem twice. That's part of what I loved about it.
Hari Mari — e-commerce, growth and community.
Liquor Lab — brand, storytelling and experiences.
Dallas Market Center — campaigns, trade shows and activations.
The industries changed. The instinct didn't: understand what people care about, make the idea clearer, and help it move.
See my full portfolio →
Travel has shaped almost everything I've made. I've spent time with weavers in the Guatemalan highlands, lived in Miao villages in China, learned to sail, and kept finding reasons to ask how other people live.
I love a long table. Flowers, too much food, people who don't all know each other yet, and a question good enough to keep everyone sitting there long after dinner is over.
Some things are simply better in person.
I've been the founder with too many things in her head, and I've been the person beside the founder helping turn those things into reality. I like both sides of the table.
What I'm best at is getting close enough to understand what matters, then moving — research it, organize it, call the person, build the system, plan the room, chase the answer, make the thing happen.
I don't need the work to fit neatly inside a job description. In fact, I usually prefer when it doesn't.