Founder's Office · Builder · Community

I sit close to founders, build the things they don't have time to, and believe the best ideas still happen in a room together.

I've spent fifteen years as the person beside the founder — turning vision into systems, teams, and momentum — while building brands and communities of my own along the way.

Explore my work → Get in touch
CommunityIn practice
A dinner I hosted — one long table, one good question

I believe the best rooms are built, not found.

I host dinners the way I build companies — with intention, a real question on the table, and strangers who leave as something closer to friends. It's the same instinct that built Sticks and that I bring to a founder's inbox: notice what a room needs, and go build it.

What I BelieveField note

The best founders don't need someone to run the company for them. They need someone who makes sure what they've decided actually happens.

I turn what lives in a founder's head into owners, deadlines, and follow-through — and I've built things of my own, so I know the weight of a decision from the inside, too.

Right Now I'm ExploringCurrent
  • What it takes to be a founder's right hand — trust, discretion, and the nerve to hold people to their word.
  • Building real-life community in an increasingly online world.
  • Why shopping should feel more like creating than consuming.
  • What I pick up from a new country, a new language, a new way of doing things.
  • Systems that let a small team move like a much bigger one.
Selected WorkPortfolio

Brands I've founded, shaped, and helped scale.

Curate

Building an AI-native home for taste.

What if shopping wasn't about buying — but about becoming?

I'm building an AI-native concept that helps people organize inspiration, develop personal taste, and transform shopping into a creative workspace rather than a transaction.

Category CreationProduct StrategyBrand NarrativeUX Thinking

View the concept →

Softmax AI

The person beside the founder.

Built a hiring pipeline from zero — 30+ hires in under two months.

As ops and execution partner to Emmett Shear, I turned what lived in his head into owners, timelines, and follow-through — hiring, vendor negotiations, culture, and a flagship event at London's Royal Institution for the researchers and investors shaping the field.

Founder PartnershipHiring & OpsExecutionEvents
Liquor Lab

Building community through experience.

50+ branded experiences across U.S. cities.

Led brand strategy and storytelling for a national hospitality brand focused on turning shared experiences into lasting communities — from product launches to content systems.

Brand StrategyContentCommunityProduct Launches
Hari Mari

Growing a community, one pair at a time.

Took the brand's following from ~40k to 60k+.

Led growth and ecommerce for a premium DTC footwear brand, building ambassador and influencer programs that turned customers into repeat buyers and repeat buyers into advocates.

Ambassador ProgramsInfluencer StrategyEcommerce GrowthCustomer Retention
Sticks

A brand built around meaning.

Great brands don't simply sell products. They help people express who they are.

I founded Sticks to celebrate craftsmanship, culture, and the stories objects carry with them — from artisan villages to a customer's closet. Funded in part by Chip & Joanna Gaines after winning their Chipstarter competition.

Winning Chipstarter with Chip and Joanna Gaines
FounderCreative DirectionBrand IdentityEcommerce

Visit stickskids.com →

Dallas Market Center

Numbers behind the storytelling.

95% YoY sales increase, 5.2× ROAS.

Produced seasonal tradeshows and brand activations attended by tens of thousands of buyers and exhibitors, pairing experiential design with integrated digital campaigns.

Experiential MarketingGrowth CampaignsBrand ActivationsROI
ThinkingNotebook

Questions I keep coming back to.

Shopping has a memory problem.

How AI can help people remember, refine, and build personal taste.

Human computing is a behavioral shift.

Technology doesn't change the world. People changing their behavior does.

The future belongs to taste.

As AI makes creation accessible to everyone, taste becomes one of our most valuable human skills.

A softer model of ambition.

Can we build extraordinary companies without sacrificing family, creativity, health, and wonder?

(Articles coming soon.)

AboutBio

Fifteen years building brands of my own, and standing beside the founders building theirs.

I wasn't chasing industries. I was chasing one question: how do you take what's in someone's head and turn it into something real? That question took me from founding Sticks, to Emmett Shear's ops and execution partner at Softmax, to building Curate.

Today: founders, community, taste, and the belief that the best work still gets built by people, in rooms, together.

Beyond WorkOff the clock

The life we build matters just as much as the companies we build.

I've spent weeks with weavers in the Guatemalan highlands, lived in Miao villages in China, and I'm ASA-certified in sailing — learning to surf, badly, more recently. Right now that means moving to Lisbon, hosting people around a table, and building the kind of community that only happens in person.

I'm building a career that leaves room for curiosity, connection, and meaningful work — because I don't believe success should require sacrificing the rest of your life.

With the Mayan weavers in Guatemala
Nahualá, Guatemala — the weavers behind Sticks
ContactReach out

Let's build something worth remembering.

If you're building products that change how people create, connect, or experience the world, I'd love to hear from you.

Email me → LinkedIn →